Are we ready with the right strategy in capturing the market, as we are coming out of downturn tide
Slowdown has created business needs for high level optimizations, for generating more output with lesser inputs & best utilization of existing resources(capital, assets & skills). Inventing innovative methods of selling products or simply repackaging solutions and services to combat slowdown opens a window of opportunity for existing players. For instance, small operators in telecom & pay media industry can opt for co-sharing resources, saving on huge capital investments. Similarly, Enterprise software solution providers, started offering their solution on hosted multi-tenancy model. Today, there are ample opportunities for Infrastructure sharing (passive infrastructure), subscribing to hosted applications & even outsourcing non-core functions. Another aspect is establishing long term, meaningful partnerships in business with vendors, suppliers & customers. When economy is in recession, every business has to go through almost similar challenges. When the ecosystem is strong & synergised, the impact is lesser.
Though SaaS and On-Demand model allowed operators to manage the downturn with no Capex and lower Opex, but now its time for solution providers to concentrate on improved quality and further value add offering. Otherwise, competition may take extra edge and Operators / Users may again go back to enterprise solutions, by leaving SaaS as stopgap arrangement.
The key is to win relationships with quality service delivery and not just contracts.
